The manufacturer of individual cleaning and degreasing systems, the EVT Eiberger Verfahrenstechnik GmbH from Sternenfels, continues to set the course for solid growth under a strong corporate brand: Following the recent expansion and the associated rejuvenation of the management by Costa Burkhardt, the plant engineer is now expanding its strategy internally. The Marketing & Communication division headed by Julia Scharmann will establish another strategically important corporate division.
For the 38-year-old marketing specialist, important topics such as organizational development, internal communication, employer branding and the design of a strong corporate brand as well as qualified lead generation are on the agenda.
EVT Eiberger Verfahrenstechnik GmbH has been in the metalworking industry for over 25 years as an advanced manufacturer of customized cleaning and degreasing systems of all sizes. The focus is on solvent-based cleaning processes, which will be supplemented with aqueous solutions by the cooperation with the polish company Noyen Sp. Z oo. The cleaning professionals always set trends in the industry thanks to their profound and industry-spanning process competence with their powerful, customized machine solutions and intelligent new developments.
These possibilities and advantages of the individual construction and production combined with the comprehensive service and support services are to be conveyed even more clearly and transparently to the outside as key messages in order to establish EVT as a corporate brand in the markets on a lasting basis. In order to achieve these goals, Julia Scharmann wants to advance modern data analysis, tracking, content creation, communication in analogue and digital channels in a targeted manner, as well as making better use of the further development and opportunities of digitization.
Inside the company, the even closer integration of marketing and communication with development and sales is at the top of the agenda: “In the meantime, we see that even in the B2B sector – and even in such a niche market as industrial parts cleaning – there is still a lot of air in terms of modern brand, marketing and communication strategy. To make EVT future-proof, we will make better use of developments in communication and technology, be even more customer-centered, repeatedly question processes, identify potential customers and provide them with intensive support beyond the purchase and implementation into the respective production. We want to learn even more about the needs of our customers and understand how we can support them at any time – in Germany, but also worldwide. “