Privacy Policy
Responsible: Harald Eiberger
1. Basic information on data processing and legal bases
1.1. This Privacy Policy explains the nature, scope and purpose of the processing of personal information within our online offering and the related websites, features and content (collectively referred to as “online offer” or “website”). The privacy policy applies regardless of the domains, systems, platforms, and devices (for example, desktop or mobile) on which the online offering is run.
1.2. The terms used, such as “Personal data” or their “processing”, we refer to the definitions in Article 4 of the german DSGVO (General Data Protection Regulation). The personal data of the users processed in the context of this online offer includes usage data (for example, the visited websites of our online offer) and content data (for example, entries in the contact form).
1.3. The term “user” covers all categories of persons affected by data processing. These include our business partners, customers, interested parties and other visitors to our online offer. The terms used, such as “Users” are to be understood gender-neutral.
1.4. We process personal data of users only in compliance with the relevant data protection regulations. This means that users’ data will only be processed if they have a legal permit. That is, in particular, if the data processing for the provision of our contractual services (eg processing of orders) and online services required or required by law, a consent of the users exists, as well as our legitimate interests (ie interest in the analysis, optimization and economic operation and security of our online offer within the meaning of Art. 6 (1) lit. DSGVO, in particular in the range measurement, creation of profiles for advertising and marketing purposes as well as collection of access data and use of third-party services).
1.5. Please note that the legal basis of the consents Art. 6 para. 1 lit. a. and Art. 7 GDPR, the legal basis for the processing for the performance of our services and the performance of contractual measures Art. 6 para. 1 lit. b. DSGVO, the legal basis for processing in order to fulfill our legal obligations Art. 6 para. 1 lit. c. DSGVO, and the legal basis for processing in order to safeguard our legitimate interests Art. 6 para. 1 lit. f. DSGVO is
2. Safety Measures
2.1. We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of the data protection laws are adhered to and in order to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons. The security measures include in particular the encrypted transmission of data between your browser and our server.
3. Disclosure of data to third parties
3.1. A transfer of data to third parties is only within the scope of legal requirements. We will only pass users’ data on to third parties if this is the case, for example. on the basis of Art. 6 para. 1 lit. b) DSGVO is required for contract purposes or based on legitimate interests in accordance with Art. Art. 6 para. 1 lit. f. DSGVO on the economical and effective operation of our business operations.
3.2. If we use subcontractors to provide our services, we will take appropriate legal precautions and appropriate technical and organizational measures to protect personal data in accordance with applicable law.
3.3. In the context of this Privacy Policy, if content, tools or other means are used by other providers (collectively referred to as “Third Party Providers”) and their registered office is located in a third country, it can be assumed that the data will be transferred to the countries of residence of the third party providers. Third countries are countries in which the DSGVO is not a directly applicable law, i. E. basically countries outside the EU or the European Economic Area. The transfer of data to third countries occurs either when there is an adequate level of data protection, user consent or other legal authorization.
4. Contact
4.1. When contacting us (via contact form or e-mail), the information provided by the user to process the contact request and its processing acc. Art. 6 para. 1 lit. b) DSGVO is processed.
5. Comments and posts
5.1. If users leave comments or other contributions, their IP addresses are stored for 7 days based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO.
5.2. This is for our own safety, if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we may be sued for the comment or post and are therefore interested in the identity of the author.
6. Collection of access data and log files
6.1. We are collecting data on every access to the server on which this server is located based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO (so-called server log files). The access data includes the name of the retrieved web page, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
6.2. Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of seven days and then deleted. Data whose further retention is required for evidential purposes are excluded from the erasure until the final clarification of the incident.
7. Cookies & Reach Metrics (Audience Measurement)
7.1. Cookies are information transmitted by our web server or third-party web servers to users’ web browsers and stored there for later retrieval. Cookies can be small files or other types of information storage.
7.2. We use “session cookies”, which are only stored for the duration of the current visit on our online presence (for example, to enable the storage of your login status or the shopping cart function and thus the use of our online offer at all). In a session cookie a randomly generated unique identification number is stored, a so-called session ID. In addition, a cookie contains information about its origin and the retention period. These cookies can not save other data. Session cookies will be deleted when you have finished using our online offer and you are e.g. log out or close the browser.
7.3. The use of cookies in the context of pseudonymous range measurement informs users in the context of this privacy policy.
7.4. If users do not want cookies stored on their machine, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
7.5. You may opt for the use of cookies for distance measurement and promotional purposes through the Network Advertising Initiative’s opt-out page (http://optout.networkadvertising.org/) and, in addition, the US website (http://www.aboutads.info/choices ) Or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
8. Reach metric analysis with Matomo (formerly PIWIK)
8.1. Based on our legitimate interests (i.e., interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), we use Matomo, an open-source software for the statistical evaluation of user access. The IP address of the users is truncated before being saved. However, Matomo uses cookies that are stored on users’ computers and that allow users to analyze the use of this online offer. In this case, pseudonymous user profiles of the processed data can be created.
8.2. The information generated by the cookie about your use of this online offer is stored on our server and not disclosed to third parties.
8.3. If you want to object, you can use the following opt-out options:
You can decide here whether a clear web analytics cookie may be stored in your browser in order to allow the operator of the website to collect and analyze various statistical data.
If you wish to opt-out, uncheck the box below to place the Matomo deactivation cookie in your browser.
9. Integration of services and contents of third parties
9.1. On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), we make use of content or services offered by third-party providers in order to provide their content and services Services, such as Include videos or fonts (collectively referred to as “content”). This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information, such as visitor traffic, on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online offer.
9.2. The following presentation provides an overview of third-party providers as well as their contents, as well as links to their privacy statements, which further notes on the processing of data and, for the most part. already mentioned here, contradictory possibilities (so-called opt-out) contain:
- External fonts from Google, Inc., https://www.google.com/fonts (“Google Fonts”). The integration of Google fonts is done by a server call on Google (usually in the US).
- Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.
Avatar Service “Gravatar” provided by the third party Automattic Inc., Privacy Policy: https://automattic.com/privacy/
10. Rights of users
10.1. Users have the right, upon request, to obtain information free of charge about the personal data that we have stored about them.
10.2. In addition, users have the right to correct inaccurate data, restrict the processing and deletion of their personal data, if applicable, to assert their rights to data portability and, in the event of unlawful processing, to file a complaint with the appropriate regulatory authority.
10.3. Likewise, users can revoke consent, generally with implications for the future.
11. Deletion of Data
11.1. The data stored by us will be deleted as soon as they are no longer necessary for their intended purpose and the deletion does not conflict with any statutory storage requirements. Unless the users’ data are deleted because they are required for other and legally permitted purposes, their processing will be restricted. That the data is blocked and not processed for other purposes. This applies, for example for data of the users, which must be kept for commercial or tax reasons.
11.2. According to legal requirements the storage takes place for 6 years according to § 257 Abs. 1 HGB (trading books, inventories, opening balance sheets, annual accounts, trade letters, accounting documents, etc.) as well as for 10 years according to § 147 Abs. 1 AO (books, records, management reports, Accounting documents, commercial and business letters, documents relevant for taxation, etc.).
12. Right to contradict
Users may contradict to the processing of their personal data in accordance with legal requirements at any time. The contradiction may in particular be made against processing for direct marketing purposes.
13. Changes to the privacy policy
13.1. We reserve ourselves the right to change the privacy policy in order to adapt it to changing legal situations, or to changes in the service and data processing. However, this only applies to declarations of data processing. If users’ consent is required or elements of the privacy policy contain provisions of the contractual relationship with the users, the changes are only made with the consent of the users.
13.2. Users are requested to inform themselves regularly about the content of the privacy policy.
14. Google Analytics
Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), we use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street , Dublin 4, Ireland (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous user profiles of the processed data can be created.
We use Google Analytics to only display the advertisements displayed within Google and its affiliate advertising services to users who have shown an interest in our online offering or who have certain characteristics (such as interests in specific topics or products based on their online content) visited websites), which we transmit to Google (so-called “Remarketing” or “Google Analytics Audiences”). Using Remarketing Audiences, we also want to make sure that our ads are in line with the potential interest of users and are not annoying.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address submitted by the user’s browser will not be merged with other data provided by Google.
Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of this data by Google by downloading and installing the browser add-on available under the following link: https: / /tools.google.com/dlpage/gaoptout?hl=de.
Another Google marketing service we use is Google Tag Manager, which allows Google analytics and marketing services to be integrated into our website (Google Analytics).
For more information about Google’s use of data, hiring and opt-out options, please visit Google’s websites: https://policies.google.com/privacy/partners?hl=en (“Google’s use of your data when using our affiliate websites or apps Https://policies.google.com/technologies/ads (“Technologies and Principles / Advertising”), https://adssettings.google.com/?hl=e (“Advertising Settings”).
15. SalesViewer
Use of SalesViewer® technology
On this website, the SalesViewer® technology of SalesViewer® GmbH collects and stores data for marketing, market research and optimization purposes on the basis of legitimate interests of the website operator (Art. 6 (1) lit.f DSGVO).
It uses javascript-based code to collect and use business-related information. The data collected using this technology is encrypted using a non-retrievable one-way function (hashing). The data is immediately pseudonymised and not used to personally identify the visitor to this website.
Data collection and storage can be objected to at any time with effect for the future, by clicking on this link https://www.salesviewer.com/opt-out, in order to prevent the collection by SalesViewer® within this website in the future. An opt-out cookie for this website is stored on your device. If you delete your cookies in this browser, you must click this link again.
16. Analysis by wiredminds
Our website uses a counting pixel technology provided by wiredminds GmbH (www.wiredminds.de) to analyze visitor behavior. If necessary, data is collected, processed and stored, from which user profiles are created under a pseudonym. Wherever possible and reasonable, these usage profiles are completely anonymized. Cookies can be used for this purpose. Cookies are small text files that are stored in the visitor’s Internet browser and serve to recognize the Internet browser. The collected data, which may also contain personal data, will be transmitted to wiredminds or collected directly by wiredminds. wiredminds may use information that is left by visiting the websites to create anonymized usage profiles. The data obtained without explicit consent of the affected person will not be used to personally identify the visitor of this website and will not be merged with personal data of the bearer of the pseudonym. Whenever IP addresses are recorded, their immediate anonymization takes place by deleting the last number block.
Opt-Out-Link
Permission for data collection, processing and storage can be revoked at any time with effect for the future under the following link:
