9. Integration of services and contents of third parties
9.1. On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), we make use of content or services offered by third-party providers in order to provide their content and services Services, such as Include videos or fonts (collectively referred to as “content”). This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information, such as visitor traffic, on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online offer.
9.2. The following presentation provides an overview of third-party providers as well as their contents, as well as links to their privacy statements, which further notes on the processing of data and, for the most part. already mentioned here, contradictory possibilities (so-called opt-out) contain:
- External fonts from Google, Inc., https://www.google.com/fonts (“Google Fonts”). The integration of Google fonts is done by a server call on Google (usually in the US).
10. Rights of users
10.1. Users have the right, upon request, to obtain information free of charge about the personal data that we have stored about them.
10.2. In addition, users have the right to correct inaccurate data, restrict the processing and deletion of their personal data, if applicable, to assert their rights to data portability and, in the event of unlawful processing, to file a complaint with the appropriate regulatory authority.
10.3. Likewise, users can revoke consent, generally with implications for the future.
11. Deletion of Data
11.1. The data stored by us will be deleted as soon as they are no longer necessary for their intended purpose and the deletion does not conflict with any statutory storage requirements. Unless the users’ data are deleted because they are required for other and legally permitted purposes, their processing will be restricted. That the data is blocked and not processed for other purposes. This applies, for example for data of the users, which must be kept for commercial or tax reasons.
11.2. According to legal requirements the storage takes place for 6 years according to § 257 Abs. 1 HGB (trading books, inventories, opening balance sheets, annual accounts, trade letters, accounting documents, etc.) as well as for 10 years according to § 147 Abs. 1 AO (books, records, management reports, Accounting documents, commercial and business letters, documents relevant for taxation, etc.).
12. Right to contradict
Users may contradict to the processing of their personal data in accordance with legal requirements at any time. The contradiction may in particular be made against processing for direct marketing purposes.
14. Google Analytics
Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous user profiles of the processed data can be created.
We use Google Analytics to only display the advertisements displayed within Google and its affiliate advertising services to users who have shown an interest in our online offering or who have certain characteristics (such as interests in specific topics or products based on their online content) visited websites), which we transmit to Google (so-called “Remarketing” or “Google Analytics Audiences”). Using Remarketing Audiences, we also want to make sure that our ads are in line with the potential interest of users and are not annoying.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address submitted by the user’s browser will not be merged with other data provided by Google.
Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of this data by Google by downloading and installing the browser add-on available under the following link: https: / /tools.google.com/dlpage/gaoptout?hl=de.
Another Google marketing service we use is Google Tag Manager, which allows Google analytics and marketing services to be integrated into our website (Google Analytics).
For more information about Google’s use of data, hiring and opt-out options, please visit Google’s websites: https://policies.google.com/privacy/partners?hl=en (“Google’s use of your data when using our affiliate websites or apps Https://policies.google.com/technologies/ads (“Technologies and Principles / Advertising”), https://adssettings.google.com/?hl=e (“Advertising Settings”).
Use of SalesViewer® technology
On this website, the SalesViewer® technology of SalesViewer® GmbH collects and stores data for marketing, market research and optimization purposes on the basis of legitimate interests of the website operator (Art. 6 (1) lit.f DSGVO).
Data collection and storage can be objected to at any time with effect for the future, by clicking on this link https://www.salesviewer.com/opt-out, in order to prevent the collection by SalesViewer® within this website in the future. An opt-out cookie for this website is stored on your device. If you delete your cookies in this browser, you must click this link again.
16. Analysis by wiredminds
Our website uses a counting pixel technology provided by wiredminds GmbH (www.wiredminds.de) to analyze visitor behavior. If necessary, data is collected, processed and stored, from which user profiles are created under a pseudonym. Wherever possible and reasonable, these usage profiles are completely anonymized. Cookies can be used for this purpose. Cookies are small text files that are stored in the visitor’s Internet browser and serve to recognize the Internet browser. The collected data, which may also contain personal data, will be transmitted to wiredminds or collected directly by wiredminds. wiredminds may use information that is left by visiting the websites to create anonymized usage profiles. The data obtained without explicit consent of the affected person will not be used to personally identify the visitor of this website and will not be merged with personal data of the bearer of the pseudonym. Whenever IP addresses are recorded, their immediate anonymization takes place by deleting the last number block.
Permission for data collection, processing and storage can be revoked at any time with effect for the future under the following link:
Exclude from tracking.